๐Ÿ”’ The Tyranny of the Niche

This is a free preview of a paid episode โ€” where I answer a few questions that have been coming my way a lot lately, including:

๐Ÿค” Should I niche down?
๐Ÿง Does my business need a signature offer?
๐Ÿ™ƒ Will I be more successful if I just do one thing?

I have โ€ฆ a lot of feelings โ€ฆ about the advice that every business needs a super specific niche. So if youโ€™ve ever felt like you were doing โ€œtoo muchโ€ or โ€œpeople just donโ€™t get itโ€ or โ€œmaybe I need to scrap all this and commit to one thing,โ€ then please join me as I reflect on:
  • The rise and fall of the โ€œ10k Signature Offerโ€
  • What it means to โ€œniche downโ€ & why this advice is so widespread
  • Why creative people NEED multiplicity & how to embrace it in your business
  • Examples of how to blend many interests & offerings into one online presence
  • How to create a business thatโ€™s โ€œa meal of all sidesโ€ instead of just one main course
 
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Creators and Guests

Amelia Hruby
Host
Amelia Hruby
Founder of Softer Sounds podcast studio & host of Off the Grid: Leaving Social Media Without Losing All Your Clients
๐Ÿ”’ The Tyranny of the Niche
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