Off The Grid: Leaving Social Media

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🖌️ Copywriting, Pain Point Marketing & 3 Easy Ways to Improve Your Sales Pages — with Nicole Cloutier

/ 01:04:10/S6 E96
What if selling didn't have to feel sleazy? And the words on your website could cast a magical spell for your ideal clients/customers instead?

Today, I'm joined by copywriter and podcaster Nicole Cloutier to talk about how to be more specific in our messaging and simple tips to write better sales pages.

Tune in to hear about:
  • Nicole's journey from poetry MFA to copywriter
  • Pain point marketing + if it's (un)ethical?
  • How asking "so what?" can turn boring writing into compelling copy
  • Ways that better messaging can improve your product sales (not just services!)
  • The value of embracing "pleasure point marketing"
  • How to write your first sales page (ever!) 
  • 3 ways to improve your existing sales pages so you can (hopefully) make more $$$

   
COMING UP:
👉 COME TO CLASS is a spring workshop on how to teach & sell online with confidence & care. Registration opens April 29th if you're on the waitlist. Learn more & join here: amelia.myflodesk.com/cometoclass
👉 Join the *Your Attention is Sacred* asynchronous book club with Jess Reid, happening May 6-15! Sign up here and use code AMELIA for $11 off. Then forward your receipt to hi@softersounds.studio for your bonus audiobook & ebook.


 

Creators and Guests

Amelia Hruby
Host
Amelia Hruby
Founder of Softer Sounds podcast studio & host of Off the Grid: Leaving Social Media Without Losing All Your Clients
Nicole Cloutier
Guest
Nicole Cloutier
Website Link
🖌️ Copywriting, Pain Point Marketing & 3 Easy Ways to Improve Your Sales Pages — with Nicole Cloutier

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