🖌️ Copywriting, Pain Point Marketing & 3 Easy Ways to Improve Your Sales Pages — with Nicole Cloutier
S6:E96

🖌️ Copywriting, Pain Point Marketing & 3 Easy Ways to Improve Your Sales Pages — with Nicole Cloutier

What if selling didn't have to feel sleazy? And the words on your website could cast a magical spell for your ideal clients/customers instead?

Today, I'm joined by copywriter and podcaster Nicole Cloutier to talk about how to be more specific in our messaging and simple tips to write better sales pages.

Tune in to hear about:
  • Nicole's journey from poetry MFA to copywriter
  • Pain point marketing + if it's (un)ethical?
  • How asking "so what?" can turn boring writing into compelling copy
  • Ways that better messaging can improve your product sales (not just services!)
  • The value of embracing "pleasure point marketing"
  • How to write your first sales page (ever!) 
  • 3 ways to improve your existing sales pages so you can (hopefully) make more $$$

  
📲 Want to step away from Instagram without disappearing entirely? The (free!) Static Grid Planner from web designer & copywriter Ellen Brown helps you design your Instagram like a mini website that keeps working long after you've deleted the app. Get it at newshapesstudio.com/static-grid-planner

Creators and Guests

Amelia Hruby
Host
Amelia Hruby
Founder of Softer Sounds podcast studio & host of Off the Grid: Leaving Social Media Without Losing All Your Clients