March 19, 2025 01:02:38 S6:E96

🖌️ Copywriting, Pain Point Marketing & 3 Easy Ways to Improve Your Sales Pages — with Nicole Cloutier

What if selling didn't have to feel sleazy? And the words on your website could cast a magical spell for your ideal clients/customers instead?

Today, I'm joined by copywriter and podcaster Nicole Cloutier to talk about how to be more specific in our messaging and simple tips to write better sales pages.

Tune in to hear about:

Nicole's journey from poetry MFA to copywriter
Pain point marketing + if it's (un)ethical?
How asking "so what?" can turn boring writing into compelling copy
Ways that better messaging can improve your product sales (not just services!)
The value of embracing "pleasure point marketing"
How to write your first sales page (ever!)
3 ways to improve your existing sales pages so you can (hopefully) make more $$$

And make sure to grab Nicole's FREE sales page bundle, exclusively for Off the Grid listeners!

RESOURCES + LINKS
👋 Download the FREE Leaving Social Media Toolkit
🌐 Join the Interweb for courses + community
🌸 Peep the Clubhouse for bonus episodes + emails
💌 Learn more about purchasing ad space + sponsoring the show

COME TO CLASS! ⭐️ How to Run Your Creative Business During a Recession (or any slow time) — A 90-minute class + community brainstorm for calming our minds, simplifying our expenses + reimagining our offerings as we navigate challenging times in small business. Weds, May 28th @ 12pm CT on Zoom ⟡ $25 USD ⟡ Learn more & sign up here

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